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What is the metaverse – beyond gaming and social networking.

Considered the evolution of the internet, the metaverse is an immersive digital world used for communication purposes. It requires many technologies to operate, including virtual reality (VR), augmented reality (AR), headsets like the HTC Vive, Internet of Things (IoT) artificial intelligence (AI), spatial technologies and ICT infrastructure. Organizations globally are utilising our metaverse expertise to create their own version of the metaverse.

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Web 3.0 Customer Experiences

The metaverse trend is forcing brands to reimagine customer experiences in the Web 3.0 context. From virtual stores to virtual try-ons, this technology has the potential to disrupt the whole concept of the omnichannel customer experience. Manufacturers and retailers who want to remain relevant in this new digital era, must plan their digital transformation strategies focussing on virtual reality (VR) and augmented reality (AR) technologies.

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Advertising in the Web 3.0

In the 1990s the Web 1.0 transformed advertising for businesses on a global scale. Today, the Web 3.0 represents a golden opportunity for clever, forward-looking marketers to innovate their marketing strategies. As with physical world advertising, virtual worlds are spaces where brands and businesses can promote their products and services to a global audience.

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Digital Products for the Metaverse

Digital products are digital representations of a product, real or imagined. From virtual clothing to virtual art, customers today are buying digital products and enjoying the unique brand experience that comes with it. Businesses that are selling their products in the real world have the unique opportunity to sell the same products in a virtual environment. The metaverse represents the future of selling, where a brand can augment its market share in the virtual world.

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Digital Twins in the Metaverse

A digital twin is a virtual replica of a real-world physical object. They can be used to run tests and scenarios in a safe simulation environment, or it can be connected with real metadata and live feeds from sensors of its real-world twin. Within this virtual world, digital twins bring business critical benefits in terms of simulations, collaboration, brainstorming, and more.

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Remote Work in the Metaverse

Hybrid work and remote work are on the rise in the current marketplace. In this scenario, the metaverse brings a wide range of opportunities to digitally transform the workforce while reducing costs and augmenting productivity. In the virtual world, physical sales are replaced by sales conducted in an immersive virtual environment, internal meetings are substituted with virtual meetings, and-so-forth. The metaverse and Web 3.0 have the capabilities to truly transform the fabric of the current workforce.

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Training in the Metaverse

The next generation of training is immersive. Technologies like virtual reality (VR) and augmented reality (AR) allow for a seamless onboarding and training process. Learners gain hands-on experience in safe virtual spaces, where they can improve their skillsets, crucial for career advancement. The metaverse has opened tremendous opportunities for employees to collaborate, practice and problem solve, empowering the next generation of the workforce.

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